Over the past few months, we’ve been working with Dynamic Coach Nick Hughes to provide a free webinar series to organisations and their leaders around the theme “Planning for Recovery in 2021.”
The past year has been strange for everyone. Whether that strangeness has spun into something positive or you’ve been hit hard by the restrictions, taking stock is really critical to ensure you’re on the right path and planning for recovery.
If you landed on your feet in a slightly different space, have you taken the time to understand your new customers and competitors? Have you thought of where you want to be 1-5 years from now? Or have you just been working to keep your head above water?
If keeping afloat has been the priority, you would be in the majority. But a new year is in full swing, some kind of normality is on the horizon, and we have one more webinar in our series with Nick Hughes.
In the first webinar of the series, Nick looked at how to improve the customer journey to increase sales. April’s webinar then took a deep dive into negotiation skills helping attendees to reach better negotiations with clients, customers, suppliers and everyone else in their life for better business outcomes.
Finally, on the 14th of May, the last webinar in the Planning for Recovery in 2021 series will be all about making sense of your clients.
Making Sense of Your Customers
So many businesses have been in survival mode for the past year, making changes — slight or massive — that you may not have had time to reflect back on.
Under normal circumstances, a change in market or approach would be calculated and planned out beforehand. You would have done an analysis of the market, looked at the profile of your prospective customers and sought to understand your competitors.
But these haven’t been normal circumstances. Even if you have continued doing the same thing for the past year, it would be safe to bet that the market has still changed around you.
This final webinar is an opportunity to reflect on your customers or clients; redefine who they are so that you and your staff can make sense of them.
Making sense of your customers allows you and your team to truly know who you’re talking to, what their pain points are, what they need and where you may be able to find them.
Limited Spots, Register Now
This webinar series has been wildly popular, and the numbers are limited so that we can control the quality of the sessions. If you can’t remember the last time you sat down to familiarise yourself with your clients, or you could use some tips to take it even further, do not miss out on this event.
Register now for the final webinar with Nick Hughes at Dynamic Coach, taking place on Friday the 14th of May from 10.00 to 10.45 am.
You need just 45 minutes to make sense of your customers and supercharge your sales.
To find out more about these webinars, please e-mail: j.watts@themgroup.co.uk
As business accountants in Oxford, it’s a privilege for us to be able to bring you these free business webinars to help you thrive beyond the business and personal accountancy, tax and VAT services that we can provide. The MGroup are proud to be part of the Oxford business community, and we look forward to seeing you on the 14th of May.